What are they? Where did they come from?
Although they may sound like a group of recently discovered islands founded off the coast of Mexico, nootropics are in fact a class of supplements that are linked with improved cognitive function in areas such as memory, focus, creativity, and relaxation. Omega-3 vitamins, caffeine, vitamin B12 and green tea extract (L-theanine) are in fact all examples of nootropics.
Natural nootropics have actually been around for centuries. For example whilst caffeine was only formally discovered in the 19th century, humans have been ingesting food and beverages containing caffeine since prehistoric times (mind you, I bet they didn't taste as good as an ice-cold Buzz IPA).
What are the key benefits of Nootropics?
Whilst the term "nootropics" covers a broad range of supplements that have a wide range of benefits, we've pulled together a list of the most common.
Improved relaxation and mood
Some nootropics, such as L-theanine (a key component in our proprietary blend) have been shown to help with relaxation, improve mood and increase focus. In turn, this may result in better quality sleep and improved performance during work, sports and social settings (first-date nerves eliminated!). What's not to like?
Energy and alertness
Some nootropics have been shown to increase neural activity and create a heightened sense of alertness. The most well-known example being caffeine which, when consumed, enters the brain and blocks certain 'adenosine' receptors which promote sleepiness when active (don't worry, some scientists don't fully understand it either...).
Synergistic effects
Ant has Dec, Dick has Dom, and Caffeine has L - theanine. Studies have shown that when taken together, L-theanine can help to counteract the negative side effects of caffeine such as jitteriness and an elevated heart-rate, whilst also allowing for the positive effects of caffeine to be felt and at a lower dose. If only someone would put all of this into one delicious-tasting beer??
Enhanced focus and concentration
Many nootropics can also be used to improve focus, attention, and concentration, beneficial for tasks that require sustained mental effort. This makes buzz IPA the perfect drink for that lunch with a client, for when you're working late for a deadline or even for when you're trying to remember the names of all your cousin's kids at the next family gathering.
Increased problem-solving ability
By increasing blood flow to the brain and the availability of certain neurotransmitters, some nootropics have been linked to enhanced problem-solving abilities. This means that a nootropics-based beer such as Buzz IPA might not only give you a boost on a night out, but could also help with deciphering what your drunk mates are trying to tell you through a mouthful of kebab.
Reduced anxiety and stress
